Awareness-raising campaign to inform public of vital role of radiologists
Radiologists play a pivotal role in patient care; however, there are still many people who don’t understand their role, especially among the general public. To raise awareness, the CAR launched the “#iamyourradiologist” campaign in 2018. This hashtag has gained momentum is used throughout our social media efforts to educate the public on the essential role of medical imaging in Canada. The goal is to help the public understand who radiologists are, what they do, and the value they contribute to patient care.
As part of this campaign, the CAR created the Who are radiologists and how do they help patients infographic poster, which are displayed in major hospitals and centres throughout Canada.This is a patient facing resource that is intended to be placed in radiology departments and/ or clincis across the country.
The CAR has three social media platforms in which we communicate with members and engagement with the public. We encourage members to get involved and partake in social media by “liking”, “reposting”, or “retweeting” messages from the CAR’s Twitter, LinkedIn and Facebook pages: @CARadiologists.
Background – The Value of Radiology in Canada reports
In January 2017 the Conference Board of Canada published the first Subsequently in 2019 the Conference Board published the Value of Radiology, Part II . These reports were enthusiastically received by members and help the CAR to inform our advocacy efforts for medical imaging and quality patient care in Canada. These reports documents pressures on the health system and how radiology can help find solutions.